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He stressed that as business stakeholders, we are the detectives who already have a pretty good nose for what is going on. One of the them was Swamy Narayanaswamy, CTO/Principal at Cs3, who shot a hole through my mistaken (and apparently common) belief that data scientists take a big jumble of data and magically find the needle in the haystack that can move the business forward. Data science panel discussion: I recently attended the Predictive Analytics panel at LA Digital Growth Summit 5, where a panel of five data guys talked shop.As the director of marketing for Hopscotch, a mobile-technology startup, I was seeking a way to predict the number of app downloads from new customers in a particular vertical. I don't know about you, but my one semester of statistics in college didn't equip me to do the type of data analyses that my job now requires. Which means marketers now have to focus on deciphering data.
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Everything now boils down to revenue results. It's no longer just about pretty pictures, wonderful words and exciting events. Marketing requires a lot more math than it used to. all by myself, with generous assistance from all the real data scientists who have shared their expertise freely on the Internet. Here's a quick and dirty list of where I went to learn the basics. I'm not a data scientist, but this B2B marketer conducted her first-ever regression analysis this week.